What's Behind the Supplement Surge? 6 Trending Ingredients (and If You Actually Need Them)
In 2025, supplement shelves are more crowded than ever. With social media, smart marketing, and endless “miracle” claims, it’s hard to know what’s actually worth your attention.
So let’s cut through the wellness noise.
Here are six of the fastest-rising supplements this year—what they are, what they really do, and whether they deserve a spot in your routine.
1. Biotin
What it is:
A B vitamin (also known as B7) that helps the body convert food into energy. It’s best known for its role in supporting healthy hair, skin, and nails.
Why it’s trending:
Biotin continues to ride the wave of “beauty from within” marketing. Hair gummies, skin support blends, and postpartum hair-loss remedies often feature it front and center.
Should you take it?
Maybe - but don’t expect miracles. If you have a deficiency, it can help. But most people get enough from food, and high doses don’t guarantee thicker hair or stronger nails.
Best for:
Postpartum mums dealing with hair shedding may benefit short-term, but don’t overdo it - excessive biotin can interfere with lab tests.
2. Potassium
What it is:
An essential mineral that helps regulate blood pressure, fluid balance, muscle contractions, and nerve signals.
Why it’s trending:
More people are becoming aware of potassium’s role in heart health, especially as low-sodium diets gain traction. It’s also being promoted for energy and muscle recovery.
Should you take it?
Probably not unless directed by your doctor. Potassium is tightly regulated in the body - too little or too much can be harmful. Most people can meet their needs through foods like bananas, potatoes, leafy greens, and beans.
Best for:
Those with diagnosed low potassium levels or on certain medications - but this one should always be discussed with a healthcare provider.
3. Prebiotics
What they are:
Non-digestible fibers that feed the good bacteria in your gut - basically, food for probiotics.
Why they’re trending:
Gut health remains a hot topic, and people are realizing that it’s not just about taking probiotics - supporting those bacteria with prebiotics is just as important.
Should you take them?
Yes, if your diet is low in fiber or you’re focusing on gut health. Prebiotics are generally safe and helpful, especially if you experience bloating, sluggish digestion, or are working to restore gut balance.
Best for:
Anyone looking to support digestion, immunity, or overall gut wellness—especially post-antibiotic use or during hormonal shifts.
4. Chia Seed
What it is:
A plant-based source of omega-3 fatty acids, fiber, protein, and antioxidants.
Why it’s trending:
It’s a simple, whole-food supplement alternative - add it to smoothies, yogurts, or oatmeal. Mums love it for the fiber boost and versatility.
Should you take it?
Absolutely worth considering. It’s food-first, easy to use, and supports digestion, blood sugar balance, and sustained energy.
Best for:
Busy mums who want a nutrition boost without another pill. Great for keeping you regular and keeping energy steady throughout the day.
5. Protein/Nutrition Bars
What they are:
Convenient, often fortified snack bars containing protein, fiber, vitamins, or other nutrients.
Why they’re trending:
Meal prep fatigue, time pressures, and the desire for grab-and-go nutrition - especially among working parents and active mums - keep these bars in demand.
Should you take them?
Yes - as long as you check the label. Look for bars with simple ingredients, at least 10g of protein, low added sugar, and fiber. Not all are created equal.
Best for:
Snacking smart between school runs, meetings, or workouts. Just avoid turning them into meal replacements unless truly needed.
6. Berberine
What it is:
A natural compound found in several plants. It’s being compared to metformin (a diabetes medication) for its impact on blood sugar and metabolism.
Why it’s trending:
It’s gone viral as a “natural Ozempic,” with influencers claiming it supports weight loss, insulin sensitivity, and gut health.
Should you take it?
Proceed with caution. While promising, berberine can interact with medications and should be taken under medical supervision. The science is still developing.
Best for:
People with insulin resistance or metabolic concerns - but only after discussing it with a healthcare provider.
The Bottom Line
Trends come and go. What matters most is what your body actually needs.
If you're curious about a supplement, ask:
- What’s my goal - energy? digestion? focus? hair health?
- Am I getting this from food already?
- Is there solid evidence it works?
At Yvidét, we believe in less hype, more health - and that includes helping you figure out what’s real, what works, and what’s just clever marketing.